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The
Challenge
Perkins
School of Theology at Southern Methodist University needed
to unify its communications efforts and bring all of its departments
and programs together to meet growth goals. They also wanted
to compete with other top theology schools and expand their recruitment efforts.
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The
Solution
Evaluate
the current perception of Perkins via research and leverage
key findings to develop brand positioning and key messages.
Develop an integrated brand campaign supporting all programs
and departments.
Create new tagline, key messages, advertising, brochures,
event communications and more.
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