Chili's Table Tent Chalks Up Sales
Chili’s called upon us to design and produce an unconventional marketing piece that would
reflect their unique décor and brand essence. Although replaced by new design iterations, we
masterminded the first Chili's wooden, chalkboard table tent.
Since the chalkboard was a signature element
of the very first Chili's locations, we brought that nostalgic idea straight to the table. This award winning design piece remained
in-store for several years, receiving rave reviews from customers while successfully increasing sales of select menu items and
bar specialities. The introduction of this tabletop marketing tool continues to live on today throughout casual dining restaurants.
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